DMMO | The Greater Athens Region
The Destination Management and Marketing Organization of Attica (DMMO | The Greater Athens Region) is the first DMMO structure in Greece, responsible for implementing a comprehensive project within the framework of the “Attica” 2021–2027 program.
The DMMO of the Region of Attica operates as a hub of knowledge and collaboration for the broader tourism ecosystem. It connects public and private stakeholders, professionals, local communities and institutional partners, with the goal of co-shaping a more integrated visitor experience.
Through the brand The Greater Athens Region, the DMMO highlights the bigger picture of Athens: the metropolitan experience, the Athens Riviera, the islands, the vineyard, gastronomy, culture and the most authentic ways for the visitor to navigate around and discover the region.
The implementing body of the project is “Nea Metropolitan Attica S.A.”, which ensures coordination and cooperation among the stakeholders who collectively shape the region’s tourism product.
4 Strategic Pillars
- Market development and diversification
- Thematic specialization of tourism products
- Tourism flow management
- Enhancement of visitor profiles
Focusing on the long-term development and diversification of the tourism product, the DMMO emphasizes strategic actions aimed at extending the tourism season, strengthening year-round visitation, upgrading and diversifying experiences, attracting premium travellers through specialized products and penetrating new dynamic market segments by integrating modern travel trends and visitor profiles
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